Mind control VS Free will

We were given today at the RCA a new brief “the blueprint of control, mind as material.

Maybe it is good to observe the forces involved. A priori it is quite simple, we generally apply mind control to the outside frustrating world, inside which we have difficulties applying our free will

But isn’t it our decision to mind control ourselves? Why such a bad judgement against mind control? 

Isn’t each of us free? Isn’t the world free? Some might say, we’re not, we can argue it is. Or it might be all about statistics or subconcious…

So where does this idea of mind control comes from?
Isn’t it : mind control ∈  free will? So why fearing it?

Or is the way free will proceeds is through mind control (taxonomy)?

I am lost…