Not Unicorn. Zebras and Phoenixes


𝗪𝗵𝗮𝘁'𝘀 𝘄𝗿𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗻𝗶𝗰𝗼𝗿𝗻𝘀?

We have glorified unicorns to the point that 𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 has become the only North Star metric for success.

Zebras and Gigacorns have redefined success by looking at 𝘁𝗼𝗻𝘀 𝗼𝗳 𝗖𝗢𝟮𝗲 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝘃𝗼𝗶𝗱𝗲𝗱.

But is this the right metric to account for Nature's health?

When people talk about sustainability, most of the time they mean decarbonization.

It's all carbon tunnel vision: Carbon footprint, carbon equivalent, carbon credit, carbon compensation, carbon emission reductions, etc.

If we see climate change as the one problem that we need to solve, we are not going to succeed.

Climate change is only a symptom.

It is the symptom of a much bigger problem which is the predatory relationship of the global economy with Nature as a whole.

But Nature is not only the atmosphere, it consists of all Earth systems:

🌿🦌 biosphere (fauna, flora),

🌊🌎 hydrosphere (water and oceans),

🌍🏞️ lithosphere (soil and earth),

👫🏡 anthroposphere (we are Nature).

We cannot apply a linear thinking solution to a complex system problem: we need a system thinking approach.

We need a new North Star metric that accounts for Nature:

𝗗𝗼𝗹𝗹𝗮𝗿 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀

➡️ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬-𝐚𝐬-𝐮𝐬𝐮𝐚𝐥: Unicorns 🔁 $1𝑩 𝒗𝒂𝒍𝒖𝒂𝒕𝒊𝒐𝒏

➡️ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Zebras 🔁 1 𝒎𝒆𝒈𝒂 𝒕𝒐𝒏 𝒐𝒇 𝑪𝑶2𝒆 𝒂𝒗𝒐𝒊𝒅𝒆𝒅

➡️ 𝐑𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Phoenixes 🔁 $1𝑩 𝒐𝒇 𝒆𝒄𝒐𝒔𝒚𝒔𝒕𝒆𝒎 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔

Phoenixes are companies that align their business model with the planetary boundaries and help to regenerate ecosystems.

These ecosystems provide services that have a quantifiable economic value, and that help increase the earth's biocapacity to host the economy.

Essentially, ecosystem services are the positive ways that nature supports and enhances our well-being and quality of life.

Here are examples of such ecosystem services:

🌸🐝 Pollination,

🌿🌬️ Air purification,

💧🌱 Water filtration,

🌊🛡️ Flood regulation,

🌍🌡️ Climate regulation,

🌱🌿 Soil fertility,

♻️🌱 Nutrient cycling,

How to understand this transition, from Business-as-usual to classic sustainability, to regenerative approaches?

We have published a free guide to regenerative business.

Download here: