How long would you keep your clothes? A few years? One years? Or just a week? Nowadays, fast fashion is a trend in Hong Kong. A research indicated that, on average, more than 340 tonnes of unwanted garments and textiles contributed to the landfill every day. This is an alarming problem!

Second-hand clothes shops in Hong Kong are usually either physical or online. We were inspired by mobile library and attempt to be the bridge between physical and online, and educate people to consign or donate instead of discarding. Therefore, we came up a solution of setting up a company— Cloud Fashion, for this project. We hope this can give a taste and promote the idea "Think before you throw. Consign and donate can actually help lots of people" to our audiences and look into the fesibility of our solution.

Cloud Fashion has both online and physical stores. We made references from some local second-hand clothes shops to enhance our store. We aim to provide an affordable price and be convenient to our customers. You may ask what is special of Cloud Fashion comapred to others? We operate a fashion truck which connect our physical and online stores. Check out our website for more information of the truck.

Below is the website of Cloud Fashion : https://sites.google.com/d/1IvrJvdWWsjs1cAqAE1TSfcApnpBCv1Xs/p/16bc44W7v4CcvGgq55f-H4EKzcGVfMBu-/edit