"Business, Scale, Impact, Influence"



  1. Do you see media and social media affecting people's behavior and values?
  2. What motivated you to become a leader? Do you feel like a leader?
  3. "The future is already here - It's just not very evenly distributed". How do we go from raising awareness to building scalable sustainable businesses?
  4. Environmentalism can be seen as an elitist trend. How can we make environmentalism more inclusive?
  5. Strategies
  6. What is the story you want to tell?
  7. Which media (film, song, book, magazine, website) had the biggest impact on the environment in your opinion?
  8. The Green Queen editorial team is small team, yet you are read by millions every year. What would you do if you had more money?


Sonalie Figueiras


2019 GEN T Honoree, TEDx Speaker & Asia's Green Queen: Sonalie Figueiras is the founder and editor-in-chief of Green Queen Media, Asia's largest eco wellness media platform, advocating for social & environmental change using original, inspiring content and the founder and CEO of Ekowarehouse, the global sourcing platform for certified organic products, with a mission to make safe food accessible & affordable for all. With 10 years+ of experience in publishing, SEO, digital marketing, organic trade and health journalism, she is a eco/wellness industry veteran with a keen eye for market trends and a regular on the speaking circuit, sharing her expertise across Asia and beyond. Sonalie also launched a podcast series about the #ZeroWaste Movement and plastic pollution. Sonalie is regularly featured in the media including Forbes, CNN, CNBC, Yahoo Finance, Market Insider, The Huffington Post, SCMP, China Daily, HK Economic Times, TVB Pearl & Food Navigator USA.

Questions from students

  1. In regard to the statement about materialistic version of environmentalism, what is your take on VSCO girl meme, as one of the traits of VSCO girls is environmental awareness. Do you think it puts a negative light on green lifestyle?
  2. What do you think about the Food bank? Is it really helpful to reduce food waste and also for the people who cannot satisfy their basic needs?
  3. People are often forgetful. How do you keep people engaged with environmental issues after educating them?
  4. what do you think about overpacking products? do you have any idea to reduce packing trashes as well as food trash?
  5. Most people do see the big picture that is climate change, but often share the mindset of “I’m insignificant anyways surely if i do it it won’t change things that much” while failing to realise the rest of the human population share the same mindset as well - which is what causes problems. Is there anything that would help people or even yourself to break out of that mindset?
  6. what are your thoughts on how Japan has a over-packaging culture, but has one of the world’s most sophisticated recycling and management systems?